Case Study: Growth Marketing Conference turns virtual summits into a signature product with HeySummit

Growth Marketing Conference - Customer Case Study

The Growth Marketing Conference (GMC), an event organizer, faced a significant challenge when the COVID-19 pandemic forced them to pivot their main product from in-person conferences to virtual summits. They needed to quickly transform what was once a free lead-generation tool into a profitable, signature product, all while finding new ways to market sponsorships and justify ticket prices for an online format.

Using the HeySummit event hosting platform, GMC’s small team implemented a highly customized virtual summit solution. They integrated external tools for broadcasting and networking, employed a creative deadline-funnel strategy to sell All-Access passes, and leveraged media partnerships for promotion. This approach, supported by HeySummit, enabled them to successfully host three summits, generate revenue through ticket sales and sponsorships, and ultimately establish virtual events as their new core product.

Growth Marketing Conference

Alla

Head of Projects and Operations