Case Study: Alt Marketing School simplifies event workflows with HeySummit

Alt Marketing School runs a 1-day, 14-speaker event with HeySummit

Alt Marketing School, led by Fab Giovanetti, faced a challenge in managing the complex workflow for its online marketing events. The team was juggling multiple separate tools for speaker coordination, registration, ticketing, and session delivery, which created logistical frustration and inefficiency. They turned to the HeySummit event management platform to consolidate these processes.

Using HeySummit, Alt Marketing School implemented a clearer event structure, choosing distinct live or on-demand formats to avoid attendee confusion. The solution provided a centralized system for speaker referral tracking with affiliate links, ticketing, and on-demand access. While the case study does not report quantitative metrics like registration growth or revenue, the qualitative results included significantly simplified logistics and more consistent speaker promotion, allowing the team to focus on teaching and content.

Alt Marketing School