Case Study: Vintage Wine Estates streamlines social media approvals with HeyOrca

Vintage Wine Estates - Customer Case Study

Vintage Wine Estates, a Santa Rosa-based company overseeing more than 30 wine brands, needed a better way to manage social media across multiple teams and approval layers. Their marketing department was using Hootsuite along with emails, spreadsheets, and Word docs to route content for review, and posts were often getting lost in the shuffle. They turned to HeyOrca to help streamline multi-brand social planning and approvals.

With HeyOrca, Vintage Wine Estates centralized drafting, scheduling, and content approvals in one place, making collaboration much easier through comment threads and notifications. The team also benefited from the content library and support for multiple teams, including outside agencies. According to Chelsea Daughenbaugh, the switch saves the team about 5 to 6 hours per week on social planning, and HeyOrca’s customer experience team responds within minutes when questions come up.

Vintage Wine Estates