Case Study: Spark Marketing streamlines content approvals with HeyOrca

Spark Marketing - Customer Case Study

Spark Marketing, a communications-focused team, was struggling with a redundant content planning and approval workflow. Their process involved creating content in Word documents and moving it through about three different systems before it reached clients, which wasted time and made it harder to focus on client work.

With HeyOrca, Spark Marketing streamlined its approval process using a visual-based content layout. The team can now review a full month of content in minutes, incorporate client feedback more efficiently, and eliminate redundancies, saving significant time and improving the quality and presentation of client content.

Spark Marketing

Estelle Lombardi

Communications Manager