Case Study: Rooted Marketing streamlines content collaboration and approvals with HeyOrca

Rooted Marketing - Customer Case Study

Rooted Marketing LLC used HeyOrca to improve its content creation and publishing workflow. Founder Nicole Gosz said the team hated not having an audit trail or an easy way to collaborate with clients on content creation and publishing, and managing attachments and Google Docs was inefficient because everything still had to be entered into another system to schedule posts.

With HeyOrca, content creators write directly in the platform and pass posts to Nicole for review and editing, with revisions handled in comments before client approval. The result is a smoother collaboration process, easier publishing, and a more professional experience for clients, helping Rooted Marketing look great.

Rooted Marketing

Nicole Gosz

Founder