Case Study: Family Eye Center achieves 252 new email leads and 300+ Facebook fans with Heyo

Family Eye Center - Customer Case Study

Family Eye Center, a two-office eye care practice in Alabama, wanted to boost engagement on its Facebook page and capture new email leads to promote an upcoming eyewear sale. To do this, Director Dianne Smith ran a Vera Bradley sunglasses sweepstakes using Heyo’s campaign tools to drive likes, shares and email signups.

Using Heyo, the sweepstakes captured 252 new email leads, generated 519 impressions with a 48.6% conversion rate, and brought in over 300 new Facebook fans. The campaign created strong engagement and buzz for the sunglasses event and helped Family Eye Center sell more than twice as many sunglasses year-over-year.

Family Eye Center

Dianne Smith

Director