Case Study: Van Aken District boosts Small Business Saturday foot traffic with HeyNow Media

Van Aken District boosts foot traffic 27% with HeyNow Media

The Van Aken District, a local retail area comprised of small businesses, wanted to significantly amplify its Small Business Saturday campaign in 2023. HeyNow Media was engaged to take over creative direction for this initiative.

HeyNow Media developed a comprehensive "Celebrate Small!" campaign, creating a fun, seasonal branded look applied across web, social media, and physical installations like banners and window displays. The core campaign element was a shopper passport for collecting stamps at participating stores to win branded prizes. This effort generated local news coverage and high shopper engagement. The vendor, HeyNow Media, reported a 27% increase in foot traffic, with all 250+ passports and associated prizes claimed within the first four hours of the event.

Van Aken District