Case Study: The Loft in Flatiron achieves 50%+ open rates and more bookings with Heymarket

The Loft In Flatiron - Customer Case Study

The Loft In Flatiron, an exclusive New York event space, struggled to reach clients: email open rates were just 3% and prior messaging tools exposed clients to group threads where everyone could see replies. General Manager Patty Chen adopted Heymarket for event text messaging, using templates with photos and private guest-list management to reach existing rental clients and VIPs more effectively.

With Heymarket, Patty sends targeted SMS campaigns, graphical invitations, and manages RSVPs and separate guest lists (including VIPs) privately. The move from email to Heymarket lifted open rates from 3% to over 50%, led to bookings on previously vacant evenings, and increased revenue by making it easy for clients to book and RSVP by text.

The Loft In Flatiron

Patty Chen

General Manager