Case Study: Smile Specialist achieves 50% more appointments and major scheduling time savings with Heymarket

Smile Specialist - Customer Case Study

Smile Specialist, a mobile veterinary clinic network in greater Los Angeles specializing in non‑anesthetic dental care for dogs and cats, struggled to maintain personalized 6‑ and 12‑month follow-ups using phone calls. Calling each customer took up to 10 hours per week and many calls went unanswered. To address this, Smile Specialist turned to Heymarket’s business text messaging platform to modernize appointment reminders while keeping a personal touch.

Heymarket enabled Smile Specialist to organize customers by location into lists, send personalized 6‑ and 12‑month reminder templates that include first names and a dedicated regional staff sender, and further customize messages with specific clinic dates and locations. Customers reply privately to schedule, reducing staff time to minutes per day; bookings have increased and over 50% of reminder messages now lead to appointments, improving engagement and repeat business via Heymarket.

Smile Specialist

Cindy Blackwell

General Manager