Case Study: Seminole State College improves student communications with Heymarket

Seminole State College makes the grade with student text messaging

Seminole State College, a public Florida community college, needed a better way to communicate with prospective and current students. Its admissions and recruiting teams were struggling with high call volumes, long wait times, and low response rates to emails, especially among younger students and international students. After its previous SMS platform, Zipwhip, announced it would shut down, the college turned to Heymarket for business texting.

With Heymarket’s shared inbox, contact migration, list broadcasts, and personalized texting, Seminole State College streamlined admissions and recruiting communications. The admissions team reduced wait times to about 2.5 minutes and improved response time by 80%, while also making it easier to handle multiple conversations and support international students. The recruiting team saw more student and parent engagement, better event turnout, and faster application support, and the college is now exploring automated texting for student life programs.

Seminole State College

Marc Hunter

IT Director