Case Study: Pro Athlete reduces call volume and boosts messaging support with Heymarket

Pro Athlete knocks it out of the park with business text messaging

Pro Athlete, a nearly 40-year-old eCommerce sporting goods retailer behind brands like JustBats, JustGloves, and JustPaddles, needed a better way to handle growing customer support demand. As call volume rose and staffing became more challenging, the company looked for a faster alternative to phone support and turned to Heymarket’s business messaging platform.

Heymarket text-enabled Pro Athlete’s existing toll-free number and unified SMS, Apple Messages for Business, and web chat in a shared inbox with templates, auto-replies, and easy conversation management. The result was a 13.5% decrease in calls, while chats doubled from 20% to 40% of conversations, allowing the same small team to support more customers more efficiently.

Pro Athlete

Carter Hedrick

Customer Experience Manager