Case Study: Pillar to Post of SW Washington achieves faster approvals and more bookings with Heymarket

Pillar to Post of SW Washington - Customer Case Study

Pillar to Post of SW Washington, owned by Lorri and Kevin Ratliff, is the local branch of the largest home inspection franchise in North America, performing over 2,600 inspections a year with eight inspectors and 500 real estate partners. The team relied on a single shared inspector phone that blocked simultaneous messaging and required physical access to follow up, making coordination slow and causing inspection approvals to take 1–2 days. To modernize communications they adopted Heymarket business texting.

Heymarket implemented a shared inbox and number, templated SMS with custom fields, a website texting widget, auto-replies, mobile notifications, and Facebook/Google My Business integrations to capture and respond to leads and coordinate field staff. As a result, Pillar to Post of SW Washington cut approval times from 1–2 days to less than a day, increased responsiveness to leads, improved customer and inspector satisfaction, and drove more inspections through faster, more reliable text-based workflows.

Pillar to Post of SW Washington

Lorri Ratliff

Owner