Case Study: Lighthouse boosts conversions and agent capacity with Heymarket

Lighthouse Uses Heymarket to Deepen Lead Connections and Close Deals

Lighthouse, a renter-focused apartment search and referral service, needed a better way to stay in close contact with leads throughout a long, non-linear rental journey. As the company grew, its agents were relying on personal phones and spreadsheets, which made it hard to track conversations in real time, follow up consistently, and build the trust needed to move renters toward signing a lease.

With Heymarket’s business texting platform and HubSpot integration, Lighthouse centralized SMS conversations, automated timely follow-ups through workflows, and gave agents tools like templates and internal notes to manage more conversations efficiently. The results were strong: agent capacity increased more than 10x, leads receiving 20+ messages converted at a 24% rate, and Lighthouse earned over 57 five-star TrustPilot reviews. Heymarket helped Lighthouse improve conversion rates, deepen customer relationships, and scale personalized communication.

Lighthouse

Alan Chang

Co-Founder and CEO