Case Study: KW Southwest achieves rapid crisis response and faster agent assistance with Heymarket

KW Southwest - Customer Case Study

KW Southwest faced urgent communication challenges during Hurricane Harvey when more than 400 agents and brokers were displaced or caring for damaged homes. Barbara Herrera, the Executive Assistant, needed a fast, reliable way to gather status updates, send reminders, and coordinate aid through KW Cares, so she used Heymarket’s business texting platform to reach agents by SMS.

Using Heymarket’s shared inbox and message templates, KW Southwest informed staff of the office closure, confirmed safety and locations, and routed requests for help; over 400 agents were contacted and those in distress received assistance in under two hours versus up to a day by phone. Heymarket enabled consistent, rapid, and team-wide responses, improving response time and alignment during the recovery.

KW Southwest

Barbara Herrera

Executive Assistant