Case Study: U-Haul achieves a 60% response rate and streamlined customer communications with Heymarket

How U-Haul Uses Enterprise SMS to Streamline Customer Communications and Boost Responses

U-Haul, the nation’s leading do-it-yourself moving company, faced a high volume of incoming leads and customer inquiries that phone calls and emails couldn’t handle efficiently. Program manager Sinjin Kirkpatrick needed a way to reduce manual CRM work, consolidate channels, and boost response rates, so after researching enterprise SMS solutions he selected Heymarket to pilot business texting and a Salesforce SMS integration.

Heymarket implemented enterprise SMS with Salesforce integration, SMS automations, templates, and real-time reporting to centralize messaging, auto-log texts to leads, and streamline workflows. The result: Heymarket helped U-Haul raise response rates from roughly 20–30% on calls/emails to an average 60%, speed up ticket resolution, reduce manual data entry, and give managers clearer visibility into customer communications.

U-Haul

Archanna Shivabhat

Developer