Case Study: Trio New College Network achieves higher student response rates with Heymarket

How Trio Built Student Trust with Heymarket and HubSpot

Trio New College Network, a nonprofit focused on making higher education more accessible for first-generation students and adult learners, needed a better way to connect with prospective students and build trust in a crowded online education market. Using Heymarket with HubSpot, the team wanted to cut through the noise, respond faster across multiple HubSpot instances, and make it easier for students to ask questions during the enrollment process.

Heymarket provided Trio New College Network with a separate texting inbox and phone number for each HubSpot instance, enabling fast 1-on-1 conversations, coordinated follow-up, and personalized SMS using HubSpot contact data. The results were strong: Trio saw 65% of meetings held after students connected by text, a 60% student response rate versus 14% by email and 12% by phone, and follow-up within the first hour of interest, while also simplifying management across multiple accounts.

Trio New College Network

Wes Peacock

Co-Founder and Managing Director