Case Study: Metabolic Research Center achieves 50% increase in messaging throughput and improved customer service with Heymarket

How Metabolic Research Center Provides Premier Customer Service with Business Text Messaging

Metabolic Research Center, a national weight‑loss franchise, was struggling to engage leads and clients using phone and email—calls went to voicemail and emails were often answered days later—so the team sought a more personal, efficient channel. Digital strategist Nicole Wassynger selected Heymarket’s business text messaging platform to improve lead and client response rates and overall customer service sentiment.

Heymarket implemented SMS campaigns with merge tokens, MMS support, shared inboxes per center, and Facebook Messenger integration so coaches could send personalized, scheduled messages and manage conversations centrally. The result: faster, more frequent client interactions, reduced coach workload, and a 50% increase in messaging throughput across customer service centers after adopting Heymarket.

Metabolic Research Center

Nicole Wassynger

Digital Strategist