Case Study: Keller Williams agent Tristan Ahumada achieves 80% client response and 40% higher team attendance with Heymarket

How Keller Williams Increased Response Rates with Real Estate SMS Marketing

Tristan Ahumada, a Top 1% real estate agent with Keller Williams Realty, needed a faster, more personal way to reach luxury clients and coordinate his 18-person team. His desktop CRM and email outreach produced low engagement, and team check-ins were hard to manage via Slack and conference calls. He required quick, mobile-friendly communication that could be personalized and tracked without asking clients to install new apps.

Heymarket provided a business messaging/SMS solution that let Tristan create client lists, photo- and 360°-enabled templates, and personalized messages while tracking who viewed each property. Using Heymarket, 80% of his clients now respond to weekly market updates, team call attendance rose 40% after daily text reminders, and Tristan receives as many as 50 client messages per week—driving more timely, personalized opportunities across his $60M+ annual business.

Keller Williams Realty

Tristan Ahumada

Realtor