Case Study: foodora scales operations and speeds courier staffing with Heymarket

How foodora uses Business Text Messaging to Scale Operations

Foodora, one of Canada’s largest on-demand food delivery platforms operating across six major cities with a 13-person operations team coordinating thousands of couriers, struggled with a clumsy, single-user texting service that forced staff to share accounts, open multiple browser windows, and spend excessive time managing messages instead of coordinating couriers. Looking for a quick, team-ready solution, Foodora turned to Heymarket’s business text messaging platform.

Heymarket implemented a dedicated inbox per city with team-wide access, message segmentation for instant rider outreach, and enterprise admin controls (including SSO), allowing Foodora’s ops team to respond within seconds and staff couriers to match demand within minutes. Heymarket’s solution reduced time spent on messaging, made text-based operations a core part of the workflow, enabled safe use of contractors, and set the stage for further automation via Heymarket triggers/actions and integrations with Zendesk and Slack.

Foodora

Tasvir Khalili

Head of Logistics and Customer Service