Case Study: Dignity Health Global Education achieves a 25% lead response rate and streamlined lead management with Heymarket

How Dignity Health Global Education Boosts Lead Response Rates with SMS for Healthcare Workforce Development

Dignity Health Global Education (DHGE) runs healthcare education and workforce development programs and faced a high-volume, time-sensitive enrollment challenge: its team manages over 4,000 leads and found phone and email outreach yielded poor, one-sided engagement from busy clinicians. DHGE searched for a business text messaging solution and selected Heymarket to provide integrated, personalized SMS outreach within their CRM.

Heymarket implemented its business text messaging platform with a Salesforce SMS integration, plus features like lists, scheduled messages, private comments, and reporting to streamline personalized outreach. The result: DHGE achieved a 25% lead response rate via SMS (versus ~5% for phone), significantly improved enrollment team productivity, and now plans to scale Heymarket’s SMS tools as lead volume grows.

Dignity Health Global Education

Emani Knight

Enrollment Advisor