Case Study: Camp Gladiator achieves higher retention and attendance with Heymarket business text messaging

How Camp Gladiator Increases Retention With Business Text Messaging

Camp Gladiator, a national outdoor bootcamp program with thousands of trainers and 3,800 locations, faced growing pains as larger rosters made onboarding and ongoing camper communication inefficient. Area Director Erin Lewis needed a better way to engage new campers during their critical first 30 days—after struggling with time‑consuming personal-texting apps, she adopted Heymarket’s business text messaging platform.

Using Heymarket, Lewis imported contacts, sent personalized messages to segmented lists, reused templates, and even embedded Mailchimp links, boosting SMS open rates to about 30%. Heymarket’s solution drove measurable improvements: 20% higher response rates, 18% increased attendance at Garland locations, and 10% gains in both retention and signups, prompting other Camp Gladiator locations to roll out Heymarket as well.

Camp Gladiator

Erin Lewis

Area Director & Recruiter