Case Study: Museum Hack saves 10+ hours per team each month and centralizes internal communications with Heymarket

How Business Texting Services Help Museum Hack Manage Distributed Operations

Museum Hack, a fast-growing museum tour company operating in New York City, Chicago, Los Angeles, San Francisco, and Washington, DC, needed a better way to coordinate roughly 50 distributed tour guides. Relying on a single personal phone and a basic texting app made mass, personalized communication slow, disorganized, and hard to record, so the team chose the enterprise-grade business texting platform Heymarket to scale operations.

Heymarket onboarded quickly and provided a dedicated business number plus features like lists, CRM merge tokens, scheduled messages, and a shared inbox, enabling personalized mass texts and centralized record-keeping. As a result, Museum Hack saved more than 10 hours per team each month (about 2.5 hours per week), saw a 10% increase in guides using the centralized channel, improved guide punctuality and performance, and gained greater transparency and team cohesion thanks to Heymarket.

Museum Hack

Sam Warnke

Internal Operations Specialist