Case Study: Methodology achieves higher customer retention and faster response times with Heymarket

How Business SMS Helps Methodology Increase Customer Retention

Methodology, a fast-growing meal-kit delivery company, was losing customers and wasting deliveries because customers rarely replied to time-sensitive emails about weekly menus and order updates. Founder Julie Nguyen turned to Heymarket’s business text messaging platform to reach customers where they respond fastest and make communications more actionable.

Heymarket set up SMS campaigns, templates, automated scheduling and a shared inbox so Methodology could send menu links, order updates and collect customizations via text. The change drove customer response times down to a few minutes, saved team-hours each day through automation, reduced supply-chain waste, and produced measurable gains in customer satisfaction and retention after two years using Heymarket.

Methodology

Julie Nguyen

Chief Executive Officer