Case Study: G5 Enterprises achieves 10–12% productivity gains and 30% fewer scheduling errors with Heymarket

How Business SMS Helps G5 Enterprises Increase Productivity

G5 Enterprises, a family of insulation and exterior building-product companies, lost its primary account manager who had handled communications with their largest client. To replace the ad hoc personal texting workflow and improve team visibility, marketing coordinator Ian Yates evaluated business SMS platforms and selected Heymarket’s business texting solution, including its shared inbox and team messaging features.

Heymarket was rolled out quickly with a brief onboarding, in-person introductions, and use of shared inboxes, private comments, auto-replies, lists, and media support to streamline field-to-office communication. The result: a 30% decrease in scheduling errors and a 10–12% increase in productivity at Arkansas Insulation, greater transparency across teams, and plans to expand Heymarket to other customers.

G5 Enterprises

Ian Yates

Marketing Coordinator