Case Study: Bloom Institute of Technology increases scheduled admissions meetings with Heymarket

How Bloom Institute of Technology uses Salesforce SMS to connect with more learners, faster

Bloom Institute of Technology (BloomTech), a tech job training institution, needed a faster and more scalable way to connect with prospective and current learners as its enrollment grew. Their processes were deeply embedded in Salesforce, and they wanted a business texting platform that could integrate with Salesforce, Aircall, and their internal workflows. Heymarket fit their needs with Salesforce SMS, giving them a way to improve communication without adding manual effort.

Using Heymarket’s Salesforce integration, Slack SMS integration, and web widget, BloomTech automated texts at key points in the learner journey, routed conversations into Slack, and enabled instant website-based SMS support. The result was a more efficient communications system and a 104% increase in scheduled admissions meetings. Heymarket also helped BloomTech expand its Salesforce ecosystem and improve response speed and attendance across admissions and support.

Bloom Institute of Technology

Dee Knell

Salesforce Administrator