Case Study: Neighborhood Barre increases class turnout and boosts revenue with Heymarket

How a Barre Fitness Studio Uses Business SMS To Improve Class Turnout

Neighborhood Barre Knoxville, a fast-growing barre fitness studio, was struggling to keep members engaged and fill classes because communications were handled via email, social media, and staff personal phones. They adopted Heymarket’s business SMS platform—using features like scheduled messages, a shared inbox, and lists/campaigns—to scale one‑to‑one texting and streamline member outreach.

Heymarket set up scheduled class reminders, a shared team inbox for incoming member texts, and mass-text campaigns; one mass SMS linking to an existing promotion generated $3,000 versus the typical $200 from email. The studio reported immediate KPI improvements, higher retention, less staff time on routine tasks, and five other Neighborhood Barre locations have since rolled out Heymarket.

Neighborhood Barre

Katy Richardson

Owner