Case Study: HD Buttercup achieves increased customer loyalty and engagement with Heymarket

HD Buttercup - Customer Case Study

HD Buttercup, a premier California interior emporium, faced limitations using personal phones to text customers — staff couldn’t add delivery drivers or coworkers into conversations, and their twice-yearly sale outreach relied on passive billboards and email (where ~22% open rates are considered strong). Store manager Nick Caputo needed a more personal, coordinated way to notify and engage top customers. They turned to Heymarket for business text messaging and list-based outreach.

Heymarket provided list messaging and a single app for client conversations, allowing Nick to send private pre-sale notices, add coworkers or delivery team members into threads, and cover for associates who are out of the office. The result was clearer coordination, faster follow-up, and stronger customer interaction — clients now send delivery photos, receive design feedback, and get early sale alerts — driving increased customer loyalty and engagement for HD Buttercup.

HD Buttercup

Nick Caputo

Store Manager