Case Study: F Street Lending saves 15-20 hours per week with Heymarket

F Street Lending - Customer Case Study

F Street Lending, which operates under the brands Milwaukee Hard Money and The Hard Money Co., wanted to triple the number of deals they closed and needed a faster way to communicate with leads and customers. Their lean team was spending too much time on inbound lead follow-up, keeping prospects engaged during the application process, and resolving customer issues over email, so they turned to Heymarket and its HubSpot integration for business texting.

Using Heymarket, F Street Lending automated lead intake and follow-up, sent personalized SMS workflows from HubSpot, used a website texting widget for real-time conversations, and streamlined customer payment and document requests. Heymarket helped the team save 15–20 hours per week, improve response speed, and keep communications highly relevant, helping them stay on track toward 100 loans per month and much higher lending volume.

F Street Lending

Mike Doney

VP of Marketing