Case Study: Pershing achieves a 5-minute response time with Heymarket

Business SMS Is The Secret To Pershing’s Astonishing 5-Minute Response Time

Pershing, a member-based social club in Austin, faced fragmented member communications because multiple staff were forced to share a single phone, slowing responses and losing context. After researching texting solutions, Pershing chose Heymarket’s business SMS platform to modernize and centralize member messaging.

Heymarket implemented a shared inbox and SMS workflow (with iOS, Android, and web apps) that let team members view, collaborate on, and hand off conversations easily; onboarding was quick and benefits were felt almost immediately. As a result, Heymarket enabled Pershing to achieve a five-minute response time, deliver faster and more accurate member service within one week, and scale communications reliably as membership grows.

Pershing

Kyle Lauterbach

Director of Member Experience