Case Study: BMFCE Expands Customer Communications with Heymarket

BMFCE Expands Business with Microsoft Teams and Texting

BMFCE, a continuing education provider for insurance and financial institution professionals, faced rapidly growing demand after moving classes online during the COVID-19 pandemic. As their team expanded across the country, they needed a more convenient way to communicate with leads and customers than phone calls, while also keeping their existing Microsoft Teams workflow and familiar business number.

Heymarket solved this by integrating SMS with Microsoft Teams, enabling BMFCE to text from their Teams number, manage incoming messages in a designated Teams thread, and send SMS marketing campaigns and web chat-to-text messages. With Heymarket, BMFCE grew its texting subscriber list 9x, handled 3x more incoming messages, and improved team capacity to manage communications while strengthening lead and customer relationships.

BMFCE

Lori C.

Office Manager