Case Study: Electric Athletic Club grows a thriving paid running community with Heylo

Electric Athletic Club grows attendance and cuts membership questions to nearly none with Heylo

Electric Athletic Club, a running and social community, faced the challenge of covering its operational costs without discouraging participation. The founders needed a sustainable financial model that would support growth while preserving their cohesive community ethos. They turned to Heylo to implement a paid membership solution.

Heylo provided a self-serve monthly membership model, which aligned member and organizational incentives. This solution eliminated the administrative burden for the founders and empowered members to manage their own payments. As a result, paid membership actually increased event attendance and member engagement. The shift to Heylo reduced membership-related queries to nearly zero and provided a sustainable revenue stream to fuel the club's expansion.

Electric Athletic Club