Case Study: BLK Hiking Club builds belonging outdoors with Heylo

BLK Hiking Club builds a 25,000-strong community with Heylo

The customer, BLK Hiking Club, is a Georgia-based group for Black hikers that grew rapidly, making it a challenge for founder Tracy Stephens to personally manage communication and event updates for over 100 participants per hike. He wanted to maintain a personal connection with his community but needed a more efficient solution, which he found with the vendor Heylo.

Heylo provided a centralized platform for communication and event management. This solution allowed Tracy and his 19 co-leaders to manage events, share updates, and connect with their community more effectively. The measurable impact was significant, enabling the leadership team to manage hikes for their over 25,000 supporters without losing the group's personal touch.

BLK Hiking Club