Case Study: EDEKA Peter Simmel achieves qualified hires with HeyJobs

Thanks to the reach and AI of HeyJobs, Edeka Peter Simmel was able to hire qualified cashiers and sales staff in a timely manner

EDEKA Peter Simmel, a grocery retailer, faced the challenge of hiring qualified cashiers and sales staff across both cities and rural areas. Their previous "post and pray" methods lacked the necessary reach to find enough candidates. They partnered with the vendor HeyJobs, which used its AI-powered recruitment service to help them efficiently target and attract applicants.

HeyJobs published EDEKA's job ads as premium placements and targeted potential candidates on social media. Their platform used an algorithm to identify the best-performing channels and automatically reallocated the budget to them daily. This solution provided EDEKA with 43 qualified candidates and achieved a cost per application of just €15.

EDEKA

Peter Simmel

Recruiting