Case Study: The Plaza Coral Gables sells out its F1 viewing party with Heyday Marketing

The Plaza Coral Gables sells out F1 viewing party in 3 weeks with Heyday Marketing

The Plaza Coral Gables, a real estate property, sought to boost its community profile and host a major event. They partnered with Heyday Marketing for event marketing, influencer marketing, paid media, and PR services to create a high-impact brand experience around an F1 race viewing party.

Heyday executed a multi-channel strategy using Instagram ads, a curated roster of local influencers with a combined audience of over 691,000, and a partnership with Miami Bucket List for ticket sales. They also secured brand sponsorships. This approach sold out the event in three weeks, significantly increasing awareness and solidifying The Plaza's status as a central community hub.

The Plaza Coral Gables