Case Study: The Plaza Coral Gables Drives 3 Million Annual Visitors with Heyday Marketing

The Plaza Coral Gables drives 3 million annual visitors with Heyday Marketing

Heyday Marketing partnered with The Plaza Coral Gables, a mixed-use destination in Florida, to elevate its brand awareness and increase foot traffic. The challenge was to position the Plaza as a year-round destination for both locals and visitors while supporting the city's broader tourism and economic development goals.

To meet this challenge, Heyday Marketing implemented an integrated solution that included SEO-driven content, strategic event programming, influencer campaigns, and OTT advertising. This multi-channel approach successfully drove over 3 million annual visitors to the destination, achieved local search dominance, and resulted in strong tenant performance and elevated brand recognition across South Florida.

The Plaza Coral Gables