Case Study: Morelia Gourmet Paletas boosts franchise leads and expands into new markets with Heyday Marketing

Morelia Gourmet Paletas boosts qualified franchise leads by 60% with Heyday Marketing

Morelia Gourmet Paletas, a premium Latin dessert brand, sought to expand rapidly through franchising but faced challenges including low product awareness in new markets, high competition, and poor lead quality from previous campaigns. They partnered with vendor Heyday Marketing to increase qualified franchise leads and build a scalable marketing system.

Heyday implemented a multi-tiered digital strategy including targeted Google and Meta Ads for franchise recruitment, hyperlocal store campaigns, and national brand-building videos. This solution drove a 60% increase in qualified franchise leads, a 52% reduction in cost per lead, and entry into three new markets within six months, providing Morelia with a repeatable engine for growth.

Morelia Gourmet Paletas