Case Study: Maíz y Agave Launches as a Must-Visit Miami Dining Destination with Heyday Marketing

Maíz Y Agave fills grand opening with Heyday Marketing and 100% top PR coverage

Maíz y Agave, a high-end Mexican restaurant in Coral Gables, Florida, faced the challenge of launching successfully in a competitive market. Their objective was to generate buzz and drive targeted traffic to establish themselves as a must-visit dining destination from day one. They partnered with Heyday Marketing to develop and execute a fully integrated marketing and media strategy.

Heyday Marketing implemented a comprehensive pre-launch strategy starting six months prior to opening. This included SEO, a paid media campaign, a special access influencer event, a mayor-attended ribbon-cutting for PR, and optimization across discovery platforms. The result was a grand opening at full capacity, driven by hundreds of pre-launch invite requests. The campaign also secured significant local press coverage and established strong local visibility for sustained brand awareness.

Maíz Y Agave