Case Study: DoorDash acquires 15,000+ new customers with Heyday Marketing's influencer campaign

DoorDash acquires 15,000+ new customers in 20 days with Heyday Marketing

DoorDash, a food and household goods delivery app, faced the challenge of capturing market share in the complex Miami market. Lacking local credibility as a San Francisco-based company, they needed a partner to develop a grassroots strategy for real conversions. They engaged Heyday Marketing to implement an influencer marketing campaign to significantly grow their footprint in the area.

Heyday built a multi-faceted influencer campaign targeting three interconnected audiences: local foodies for authenticity, Miami-based influencers for reach, and beloved local restaurants for trust. The strategy used a unified promo code to drive measurable conversions. The campaign surpassed its goal of 8,500 new customers in just 20 days, ultimately acquiring over 15,000 new customers. This success led DoorDash to expand its partnership with Heyday into three additional Florida markets.

DoorDash