Case Study: Accident Medical Group builds trust and drives leads with Heyday Marketing

Accident Medical Group earns 3.2M+ video views with Heyday Marketing

Accident Medical Group (AMG), a personal injury healthcare provider in South Florida, faced the challenge of building trust and awareness with accident victims in a competitive market. To differentiate themselves from impersonal competitors and drive inbound leads, they partnered with vendor Heyday Marketing on an influencer marketing campaign.

Heyday Marketing developed a solution centered on partnering with credible local athletes and creators to produce authentic, story-led short-form content. This content was distributed organically by the influencers and strategically amplified with Meta Ads. The campaign generated over 3.2 million combined video views and achieved a 28% average engagement rate. It successfully built credibility, leading to a surge in direct messages and contact form submissions, increased branded search queries, and new referral partnerships for AMG.

Accident Medical Group (amg)