Case Study: Powercash21 achieves increased lead generation and personalized customer engagement with Hey Oliver

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Preview of the Powercash21 Case Study

Utilizing automation to create personalized customer experiences

Powercash21, a Cyprus-licensed payment solutions provider specializing in acquiring, issuing and mobile payments, needed an automated marketing solution to boost website enquiries and lead generation. Facing low website engagement, no integrated live-chat, limited behavioral and transactional profiling, and a need for targeted inbound campaigns, Powercash21 turned to Hey Oliver’s automated marketing platform (including integrated live-chat and personalization features) to address these gaps.

Hey Oliver implemented customer segmentation, dynamic one-to-one emails, targeted automated inbound campaigns and an integrated live-chat to connect visitors with agents in real time. As a result, Powercash21 achieved increased lead generation, higher traffic conversion and more returning visitors, with significantly improved engagement through personalized messaging; Hey Oliver’s solution enabled faster, more relevant outreach and measurable improvements in site enquiries and conversions.


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