Case Study: Multitopia achieves increased lead generation and conversions with Hey Oliver

Testing and Optimizing for Both Sides of a Company

Multitopia, a web development and marketing agency, needed a way to better engage and convert diverse B2B and B2C audiences, improve lead generation, and bridge sales and marketing workflows while offering multi-user account access for agency-managed clients. To solve this, Multitopia selected Hey Oliver as its marketing automation provider, adopting Hey Oliver’s Business Plan and automation tools to support segmentation, personalization, and account-level permissions.

Hey Oliver implemented a segmentation matrix, multi-user account permissions, contact-form integration, triggered and dynamic 1-to-1 emails (including follow-ups sent two hours after an unconverted visit), and web push notifications. As a result, Hey Oliver’s solution increased contacts from the website, reduced lead leakage, improved email marketing efficiency and sales, raised click-through rates through personalized messages, and improved overall traffic-to-lead conversion.

Multitopia