Case Study: Ricordi (Corfu men's clothing retailer) boosts conversions, lead generation and repeat purchases with Hey Oliver

Targeted Content With a Massive Impact

Ricordi is an online men’s clothing shop in Corfu, Greece, with high site traffic but challenges including low conversion rates, poor lead generation, lack of automated email campaigns, and no behavioral/transactional profiling. To turn visitors into customers and personalize mass communication, Ricordi deployed the Hey Oliver marketing automation solution to analyze visits and target users with tailored actions and messages.

Hey Oliver implemented automated email campaigns, customer segmentation and tagging, personalized messaging, web push notifications for anonymous visitors, and a win‑back program, with further plans for A/B testing and dynamic recommendations. As a result, Ricordi saw measurable gains from Hey Oliver: increased lead generation and number of contacts, higher returning‑customer loyalty and repeat purchases, improved sales efficiency, and higher traffic conversion.

Ricordi