Case Study: The Royal Apollonia achieves higher conversions and personalized guest engagement with Hey Oliver

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The Royal Apollonia, a five-star hotel in Limassol and part of Louis Hotels, faced low customer engagement, a large gap between website traffic and bookings, difficulty building behavioral and transactional profiles, and a need for automated, personalized mass communication. To address these challenges they deployed the Hey Oliver marketing automation tool to gain visitor insights, improve campaigns, and attract higher-quality leads for their sales team.

Hey Oliver implemented customer segmentation, live pages, dynamic one-to-one emails, targeted mailings and lead-nurturing cycles to personalize communications based on user interests and behavior. As a result The Royal Apollonia saw increased lead generation from the website, a big increase in traffic-to-conversion rates and higher engagement metrics—improvements in open rate (OR), click-through rate (CTR), click-to-open rate (CTOR) and overall conversion rate—along with greater customer loyalty and more repeat bookings.

The Royal Apollonia