Case Study: Automarin achieves higher conversions and lead growth with Hey Oliver

Personalizing Content to Achieve Higher Conversion

Automarin, the largest second-hand car dealership in Greece with over 1,000 cars and four decades of experience, needed to boost lead generation and modernize communications. They faced challenges building behavioral and transactional profiles, personalizing mass email campaigns, and dynamically adjusting offers on-site and in email—so they adopted the Hey Oliver marketing automation tool to deliver personalized experiences and streamline lead-to-sales conversion.

Hey Oliver implemented a dedicated Action Plan that included website content personalization (dynamic banners and pricing by customer group), automated 1-to-1 emails and newsletters for new arrivals, web push for anonymous visitors, and automated lead categorization and timing optimization. As a result, Automarin saw increased lead generation and contact capture, higher Open Rates, CTRs, CTORs and Conversion Rates, improved traffic conversion and more targeted customer engagement.

Automarin