Case Study: Xelacovendors boosts lead generation and customer engagement with Hey Oliver

Marketing Automation for Both Online and Offline Sales

Xelacovendors is a B2B provider of placement, rental and sales of coffee and beverage machines and the exclusive distributor of coffee products. Facing low conversion rates, poor lead generation, limited customer engagement and a need to better align sales and marketing, Xelacovendors deployed Hey Oliver’s marketing automation platform along with its live chat and web-push capabilities to create personalized, automated outreach across online and offline sales channels.

Hey Oliver implemented lead handling and visitor segmentation by preferred machine solution, integrated the marketing automation with Xelacovendors’ CRM and Facebook Ads, added web push notifications, a win-back program and live chat. As a result, Xelacovendors saw increased website lead generation, higher email open rates (by tailoring send times), improved click-through rates from personalized content, reduced unsubscribe rates, stronger customer engagement and greater sales-team efficiency.

Xelacovendors