Case Study: St. Elias Resort achieves increased traffic conversion and direct bookings with Hey Oliver marketing automation

Increasing Traffic Conversion Through Marketing Automation

St. Elias Resort, a luxury hotel in Protaras, Cyprus, was seeing a large gap between website traffic and bookings and struggled to build behavioral and transactional profiles or run targeted automated email campaigns. To solve this, St. Elias Resort engaged Hey Oliver’s marketing automation platform, using tools like automated email campaigns, web push notifications and inbound marketing to better capture and nurture visitors.

Hey Oliver implemented customer segmentation, lead scoring and web push to reach anonymous visitors and deliver personalized messages based on user preferences. As a result, St. Elias Resort saw increased lead generation, a substantial improvement in traffic-to-booking conversion, and higher repeat bookings and loyalty through more relevant, timely communications.

St. Elias Resort