Case Study: St. Raphael Resort achieves increased lead generation and direct bookings with Hey Oliver

Increase in lead generation through an inbound strategy

St. Raphael Resort, an ultra all‑inclusive 5‑star hotel in Limassol, Cyprus, turned to Hey Oliver to improve its website campaigns and gain deeper insight into visitors, prospects and customers. The resort faced low customer engagement, a large gap between site traffic and purchases, and difficulty building behavioral and transactional profiles — all of which hindered direct bookings.

Hey Oliver’s marketing automation and inbound tools enabled St. Raphael Resort to quickly create personalized, targeted campaigns and build dynamic customer segments, improving message relevance and targeting. As a result, the resort saw increased lead generation, a big rise in traffic-to-booking conversion, higher click‑through rates from personalized content, improved value of new customers and greater loyalty with more repeat bookings.

St. Raphael Resort