Case Study: Moondog’s Bar & Grill achieves higher email subscriptions and improved funnel conversions with Hey Oliver

Improving All Funnel Conversions Through an Inbound Strategy

Moondog’s Bar & Grill, a pub in Nicosia known for burgers, beers and a relaxed sports-friendly atmosphere, needed to better target customers and improve conversions across the funnel. Facing low email subscriptions, no automated mass-personalization and limited behavioral/transactional profiling, they turned to Hey Oliver to build an email database and deploy marketing automation for personalized outreach.

Hey Oliver implemented an automated marketing solution—capturing email subscribers, automatically categorizing leads, and running personalized email campaigns and segments—so Moondog’s could target audiences with relevant messages. The result was a significant increase in email subscriptions, email visitors returning at twice the site average, growth in the number of contacts, more efficient visitor segmentation and higher returning-visitor rates.

Moondog’s Bar & Grill