Case Study: Plusmobi achieves higher-quality leads and personalized conversions with Hey Oliver

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Plusmobi, a Greek e-commerce retailer of mobile and tablet accessories, faced weak lead generation, limited insight into customer needs, and no platform to monitor site behavior. To solve this, they engaged Hey Oliver and adopted Hey Oliver’s 360 tracking tool and marketing automation services to capture visitor-level analytics and better understand buyer behavior.

Hey Oliver implemented an end-to-end solution—integrating Google Analytics and Plusmobi’s CRM, deploying marketing automation, web push notifications, and lead scoring—to filter, nurture and convert higher-quality leads. As a result, Plusmobi experienced increased lead generation and traffic conversion, higher repeat purchases and loyalty through personalized campaigns, reduced unsubscribe rates, and improved conversion of dynamic 1-to-1 emails.

Plusmobi