Case Study: D. Zavos Group achieves significant lead growth and improved conversion rates with Hey Oliver

Generating more leads through conversion optimization

D. Zavos Group, a Cyprus real estate firm offering villas, apartments and residences with five‑star comfort, needed an automated marketing solution to grow site visitors, pageviews and property enquiries and to convert more leads. They engaged Hey Oliver to provide an automated marketing platform using tools such as push notifications, email campaigns, inbound marketing and live chat to boost traffic and conversions.

Hey Oliver implemented database segmentation, periodic dynamic newsletters, web push notifications, marketing automation with lead scoring and dynamic 1‑to‑1 emails to target visitors based on behavior and preferences. As a result D. Zavos Group recorded higher open, click‑through and click‑to‑open rates, a large increase in leads and contacts, improved email efficiency and sales, reduced lead leakage and higher traffic conversion.

D. Zavos Group